Campaign Builder

Newfangled — How We Work

From brief to campaign
in one conversation.

A walkthrough of the Campaign Builder — from the first strategic question to a fully deployed, interactive campaign hub.

› Click or press space to begin
Step 1 of 4 — The Intake

The Intake

No briefs. Just a conversation —
and then we go do the research.

C
What's the primary goal for this campaign — lead gen, pipeline acceleration, or awareness?
LO
Lead gen. We need qualified pipeline from mid-market ops and finance teams.
C
What channels are in scope?
LO
Organic content, email nurture, LinkedIn, and some paid display.
C
Who's the target buyer — title, company size, pain point?
LO
VP Operations and CFO at companies 200–2,000 employees. Drowning in data but can't translate it into decisions fast enough.
C
Any existing positioning you want me to work with — or work against?
LO
Nothing solid. That's part of the problem — they sound like every other analytics vendor.
C
Got it. Pulling competitor messaging, category research, and customer language data now.
Running research
✓ Competitor messaging analysis — 6 vendors
✓ Category language study — analytics & BI space
✓ Customer review mining — G2, Capterra, Gartner Peer
Step 2 of 4 — The Conversation
Exchange 1 of 3 — Finding the Wedge
LO
Ready to build. Here's the client: Frontier Analytics, B2B SaaS selling to ops and finance teams at mid-market companies. Goal is qualified pipeline. The challenge: the analytics space is crowded and they sound like everyone else.
C
One question before we build anything — when Frontier's best customers describe what actually changed after buying, what do they say? Not what Frontier says about itself. What the customers say in their own words. That gap between vendor language and customer language is almost always where the real campaign lives.
Step 2 of 4 — The Conversation
Exchange 2 of 3 — The Breakthrough
LO
Their customers say things like "we stopped debating the data and started making decisions." One of them put it like this: "it's the first tool that tells you what to do next, not just what happened."
C
That's the campaign. The entire analytics category is selling visibility — dashboards, reports, metrics. Frontier is selling intelligence — the jump from data to decision. The platform: The Intelligence Advantage. Position the gap between seeing data and acting on it as a competitive vulnerability — and Frontier as the only thing that closes it.
Step 2 of 4 — The Conversation
Exchange 3 of 3 — The Build Plan
C
Here's the architecture for The Intelligence Advantage campaign:
  • Content pillar: Decision velocity — how fast your team moves from data to action
  • Blog series (3 posts): "The Analytics Blindspot," "The $2M Meeting," "The Intelligence Playbook"
  • Email sequence (4 emails): Mid-funnel nurture for ops and finance leads
  • LinkedIn content (6 posts): Executive-targeted thought leadership on the decision gap
  • Ad creative (4 assets): Direct response anchored on decision-speed angle
  • Campaign hub: Interactive showcase — all assets, all channels, live CTA
LO
Let's build it.
Step 3 of 4 — The Build

The Build

18 assets. One session.

Blog Posts
3 long-form posts · Decision velocity pillar
✓ Built & reviewed
Email Sequence
4-email nurture track · Ops & finance segment
✓ Built & reviewed
LinkedIn Content
6 posts · Exec-targeted thought leadership
✓ Built & reviewed
Ad Creative
4 display assets · Decision-speed angle
✓ Built & reviewed
Campaign Hub
Interactive showcase · All assets, live CTA
✓ Built & deployed
18
Assets built
1
Session
0
Briefs written
0
Status decks made
Step 4 of 4 — The Result

The Result

The best of your team's thinking,
plus the speed of a purpose-built system.

The Intelligence Advantage — Frontier Analytics
Open the live campaign hub